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2024 in Review: Celebrating Our Team and Eastern Iowa Homes

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2024 Year in Review

 

As we reflected and reminisced on 2024 in anticipation of the year ahead, it became clear just how memorable of a year we had!

Thanks to the trust and support of Eastern Iowa homeowners and communities, as well as the hard work and quality of our incredible team, we started 2024 with a bang and ended just as strong. It was a year of impressive projects and firsts, growth, and, of course, a whole lot of fun! 

Here are some of our top highlights throughout each season:

Winter 2024: A (Re)Fresh(ed) Start

Last winter, we embraced fresh beginnings with an exciting rebrand, fun (indoor) events, and inspiring projects.

A New Look for Hometown Restyling

We started the year strong with an exciting rebrand that earned tons of positive feedback from clients and the community. Our updated branding brought a more modern, professional, and polished feel to everything from our hats and trucks to commercials and our website. It has encouraged us to continue to raise the bar across all that we do. 

Details matter. That’s why just like the quality of our craftsmanship for each project, our new logo features details like a 

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home blueprint to show how our team will guide you through your journey at each and every step, and a new tagline to show exactly what we do.

Team Activities: March Madness & Home Shows 

Why hibernate all winter, when you can have some fun instead? When Iowa winters keep us indoors, we’ve learned to get creative with how we stay connected! That’s why we launched our ESPN March Madness Bracket Challenge, inviting staff, customers, and followers to join in on the friendly competition. The excitement built throughout the tournament, with a lucky winner claiming bragging rights for the year and a $100 gift card to a local restaurant!

Here at Hometown, the winter season is also known as Home Show Season. We enjoyed meeting homeowners at the February Home Shows. These events allowed us to showcase our latest home remodeling services, partners, and ideas.

Last year we spent time connecting with new customers and showing off our workmanship at the Cedar Rapids Home Show hosted by the Greater Cedar Rapids Housing & Building Association, the Eastern Iowa Home and Landscaping Show in Waterloo, and the Greater Dubuque Home Show hosted by Dubuque Home Builders & Associates

 

Want to come see us at a home show in 2025? We’re excited to return to all three shows this year.

  • Greater Dubuque Home Show from February 14-16
  • Cedar Rapids Home Show from February 21-23
  • Eastern Iowa Home and Landscaping Show from February 28 to March 2
  • Stay tuned for more!

Spring 2024: Eastern Iowa Heads Outdoors 

Spring can never come soon enough in Eastern Iowa, and 2024 was no exception. Our local community was eager to get outside and enjoy the warm spring weather—and our team was no different! 

Decks & Pergolas Galore

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Eastern Iowans embraced outdoor living, and we delivered 75 decks and pergolas designed to update and elevate backyards as a result. From sleek composite decking to cozy pergolas with retractable covers and built-in lighting, these projects turned outdoor spaces into ultimate retreats.

Team Outing: Family Fun at Kernels Night

Baseball season means one thing at Hometown: Kernels Night! In the spring, our team, and their families gathered at the ballpark for a night filled with cheering, laughter, and delicious ballpark snacks. Spending time together outside of work reinforces our bonds and reminds us why our team feels like family. This annual event is always a team favorite!

Project Highlight: Transforming Bedrooms to Bathrooms

2024 was dubbed the “Year of the Bathroom” by our designer Michelle. One of her favorite projects was converting a spare bedroom into a luxurious en suite bath. Featuring a spacious walk-in shower, beautiful countertops, and personal finishing touches with lighting and hardware, this project delivered both style and functionality. 

Another favorite bathroom remodel helped turn a client’s bathroom from outdated to outstanding. Working with our team, they turned their bathroom into a stunning, functional space that fits their personality featuring custom tilework, Cambria Quartz, Quarter Sawn Oak cabinetry, with a custom vanity. Now, it’s a personalized, timeless bathroom they love—and a remodel experience they’re proud to recommend! 

Get an insider’s look at this bathroom renovation by checking out its project highlight.

Header Hometown Restyling Custom Bathroom Remodel Banner

Summer 2024: Big Transformations

The summertime was all about big achievements and community connections.

A Record-Breaking Installation

Summer kicked off our largest project of the year—installing 30 windows, three sliding patio doors, three entry doors, and one storm door on a single home. The massive upgrade enhanced the home’s energy efficiency, curb appeal, and overall comfort, leaving the homeowners thrilled with the transformation, but they’re not done yet! In 2025, we’ll also be completing a bathroom remodel on this home. Stay tuned for the results!

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Team Event: Bikes Behind Brains

Giving back to this community is a big part of who we are. Last summer, we participated in the 10th annual Bikes Behind Brains, where we biked to local businesses to raise awareness and funds for those living with Alzheimer’s and dementia. We love supporting the community and being part of such a great cause.

Project Highlight: A Dream Kitchen

A standout summer project was a kitchen remodel that turned an awkward space into the centerpiece of the home. Removing the small, double islands created space for one larger island with seating. No details were spared in this design which featured custom-lit cabinetry, a double-herringbone pattern porcelain backsplash, a coffered ceiling, and even a hidden walk-in pantry. The transformation gave this family improved storage and an effortless flow in their kitchen that now makes for the perfect gathering place!

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Fall & Winter 2024: Expanding Horizons

Autumn certainly didn’t feel like a wind-down of the year, but it did feel like a celebration of friends and community. 

New Services for Everyday Needs

We know the remodeling project is just the beginning when caring for your home. That’s why we added two new services last fall to give our customers a trusted partner for all things home. Big and small. 

Our new Handyman Services are perfect for small fixes and touch-ups as well as other tasks on your household to-do list.

Looking to escape frigid Iowa winters? You’re not alone! We now offer Snowbird Maintenance Services to give you peace of mind as you head for warmer weather. We’ll check in on your home and complete regular winter maintenance so you’re not coming home to any surprises!

Team Activities: Food, Fun, and Friends

Fall was all about celebrating team traditions. On National Cheeseburger Day, our owner Dave Wilslef fired up the grill for a cookout, because if there’s one thing to know about the Hometown team, it’s that we work hard and eat well!

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No year is complete without our Annual Steak & Beans Dinner, sharing laughs, celebrating the year’s achievements, and drumming up a little friendly competition. 2024’s event returned with a twist, instead of competing against each other, we had everyone set goals for themselves. Those who crushed their goal enjoyed a delicious steak dinner, and as always, those who failed to meet the mark were handed a bean and weenie plate, with the hot dogs in the shape of an ‘L.’

Project Highlight: Stunning West Wall Windows

One of the season’s most inspiring projects was a complete home transformation by installing and highlighting west-facing windows. The homeowners came to Hometown initially considering a sunroom installation, but costs remained outside of their target. When they told our sales consultant, Mark, about their initial goals of changing their “giant west wall” to get light and airflow, he sprung to action presenting ideas, ultimately landing on these large windows to create the feeling of a sunroom. By opening up walls and installing large, energy-efficient windows and sliding doors, we flooded the home with natural light and created an inviting space. Even better, the giant sliding glass door gave the homeowners the flexibility to add a sunroom at a later time, without a complete overhaul. Check out the before-and-after photos and learn about the project’s quick timeline in our blog feature

Copy of HTRRemodel Before After

2024 Fun Facts:

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New Faces and Fond Farewells

In 2024, we welcomed 15 new team members to our growing family and celebrated the retirement of a team member who has been here since the start of Hometown. Thank you for your years of service, Steve!

Pups and Projects

Our installers made some furry friends last year, often enjoying playtime with homeowners’ dogs during projects. We’re never tired of hearing reviews from our customers about how incredibly kind, respectful, and pet-loving our installers are!

Smokin’ BBQs

Our team potlucks show off our love for good food and great company. And we’re never short on smoked meats. Tim Casey, Josh Strohman, and Dave Wageman always bring in great-tasting smoked food to share!

Glowing Reviews (We’re Blushing!)

Last year our installers got a whole lotta love! They earned countless five-star reviews for their friendly attitudes, skill, and dedication to customer satisfaction.

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“This is a great company and they get the job done right. Installer was friendly and professional and I love my new front door area.” Thomas S. Cedar Rapids

⭐⭐⭐⭐⭐
“Very satisfied all around. They went above and beyond from purchase to installation. The windows look great. The installer left everything clean and in order. I will definitely use them again and would recommend this business to anyone.” Linda D. Coralville

$5,000 Home Sweepstakes Winners

We love helping Eastern Iowa’s home dreams become reality. Last year, bathroom remodels were a popular choice for our sweepstakes winners when asked how they planned to spend their $5,000 toward a home project.

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Want your chance to win? Each year, we have three drawings for a grand prize certificate of $5,000 toward a home improvement project. One entry makes you eligible for all three drawings. Visit the Sweepstakes page on our website to enter!

2024 by the Numbers

2024 was a year of exciting growth and beautiful homes. Here’s our estimated snapshot of all that we accomplished:

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As we look ahead to 2025, we’re grateful to be a part of our Eastern Iowa community. Whether its a small repair or a full remodel, we’re here to make your home everything you’ve dreamed of.

Ready to start your next project? Contact us today to schedule a consultation. Let’s make 2025 the year of your dream home!